If you’re curious about where the battery energy storage (BESS) industry is heading, the latest episode of the Hypercube Podcast is one you won’t want to miss. Adam Sroka, CEO at Hypercube and Stephan Rohr, CEO at TWAICE, sat down to talk about the two sides of energy storage: making money and making sure your assets work the way they should.
While a lot of the conversation in the BESS industry is about profitability, revenue models, and market strategies, Stephan shed light on the equally crucial technical side: keeping storage assets reliable, safe, and high performing. The key to making that happen? Data.
Want to listen to the entire episode? Click here!
One of the biggest takeaways was just how much planning and monitoring matter in battery storage projects. Many new players in the industry assume batteries operate like solar or wind assets, but that’s not the case. Poor planning—choosing the wrong suppliers or failing to factor in long-term performance—can lead to major headaches down the line. Stephan pointed out that even seasoned industry players struggle with availability issues. In fact, our recent survey of 83 BESS experts found that 58% listed availability as their number one challenge. That’s a big number. If your assets aren’t available when you need them, your revenue takes a hit. The lesson?
A solid data strategy is just as important as a solid business plan.
The conversation also touched on AI and digital twins. The ability to predict BESS failures before they happen, simulate battery performance over time, and get a real-time understanding of asset health is changing the game. As Stephan explained, early warnings and deep data insights allow operators to catch potential issues before they turn into costly problems. By analyzing battery behavior and simulating degradation trends, asset owners can make informed decisions about maintenance, warranty tracking, and operational strategies.
With the battery storage market booming across Europe, the U.S., and Australia, keeping up with these trends isn’t just helpful—it’s essential. Whether you’re knee-deep in the industry or just starting out, understanding the value of BESS data will give you an advantage in an increasingly data-driven world.
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